YouTube is expanding its bite-sized video feature shorts to television screens worldwide. The Google-owned video-sharing platform announced on November 8 as it battles growing competition from rivals such as Meta and TikTok worldwide. Looks for.
The company said that this feature would be rolled out for 2019 or later innovative television models, game consoles, and streaming devices in the coming weeks. Users will be able to play these short videos on the homepage of the YouTube app or from the new shorts shelf on a creator’s channel page.
Anyone can interact with the creators by liking or disliking the videos, reading the titles and descriptions of these videos, and subscribing to their channels after watching their short videos.
In a blog post, Neil Mohan, YouTube’s chief product officer, said, “While this may seem like a natural next step, an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen. ”
YouTube executives also detailed the planning process and various design experiments that brought this video format to the big screen, as the shorts are primarily designed for mobile screens. “It was important that the experience of shorts on TV was tailored to what the community would naturally see on mobile and the big screen,” the company said.
Experiments included YouTube’s traditional video player, a “jukebox” style player that would hold multiple shorts simultaneously, or a customized player that filled in the blanks on either side of the video. The company found that the jukebox genre strayed too far from the essence of shorts that contained one video at a time, whereas short videos did not look as good in traditional players.
YouTube said it also found an unusual behavior with the experience of watching short-form videos on television: people tended to manually skip to the following short video rather than autoplay the feed, as opposed to the typical lean-back experience that accompanies TV viewing. Is.
YouTube Shorts Video
Therefore, the app allows users to start or stop the video via the remote by directly clicking on the short video or using the play/pause button. The video will continue to loop until the user manually moves to the following video. The up and down buttons on the remote can skip to the next video or go back to the previous video.
Shorts will expand the reach of videos and give YouTube an edge over its competitors while attracting new creators and retaining existing ones on its platform when the consumption of short videos is seeing significant growth worldwide. has been
First introduced in India in September 2020, YouTube Shorts claims to be currently viewed by over 1.5 billion logged-in users in over 100 countries every month and over 30 billion views daily.
The announcement came months after YouTube announced that it would begin sharing ad revenue with Shorts creators in 2023. The move is part of significant changes the company is rolling out to its YouTube Partner Program to enable shorts creators to apply and make money. Through various formats on the platform.
Shorts-focused creators can join the program if they have 1,000 subscribers and at least 10 million views on their short videos in 90 days. In addition, the program requires YouTubers to have over 1,000 subscribers and 4,000 viewing hours in the past year.
YouTube will run ads between videos in the Shorts feed, which will not be attached to a specific video. Each month, the proceeds from these ads will be pooled together to pay short producers and help cover music licensing costs.
From the total amount allocated to creators, YouTube will allow creators to hold 45 percent of the revenue share, which will be distributed based on the number of views the shorts receive in each country. Therefore, the revenue share will remain the same even if creators use music in their short videos.
The company said, “As YouTube makes it easier to interact on TV, the richness of the Shorts experience will increase. Bringing shorts to TV is a great bridge to bring together two of our most important experiences, which will benefit both the creators and the audience.” Said in a blog post.
It is worth noting that TikTok has also launched its television app on various platforms, including Google TV and Amazon Fire TV, in select markets. However, the Bytedance-owned app was suspended in India in June 2020.
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