On digital platforms, Indian businessman Ratan Tata is hailed for riding in a few inexpensive cars.
Mr. Tata, the Tata Group’s Chairman Emeritus, is recognized for his modesty.
He renewed the Nano craze when he drove one, which his company introduced in 2009 but stopped producing ten years later.
It was introduced as a contract with much excitement, with a base price priced only 100,000 rupees ($1,979; £1,366).
However, due to production and marketing challenges, the brand gradually lost its position to rival manufacturers despite its early success and enthusiasm.
A lottery was used to sell the first round of 100,000 Nanos, with demand surpassing supply. However, demand continued to fall in the following years. As a result, Mr. Tata stated in 2012 that the Nano launch had been a mistake.
However, he has remained committed to the Nano project, describing it as “an inexpensive automobile among all Indians.”
Nevertheless, he has stayed true to the Nano project, describing it as “an inexpensive automobile between all Indians.”
• The world’s most inexpensive automobile takes a bumpy drive
Many people were astonished by his journey in the Nano because he also controls the company that makes Jaguar and Land Rover cars. And this Tuesday, his drive to Mumbai’s famed Taj hotel, owned by the Tatas, was termed a “masterclass” in simple living by many. One could say #simplelivinghighthinking
Following the release of a video of Mr. Tata at the Taj by famed paparazzi Viral Bhayani, Indian social media was flooded with appreciation for the billionaire businessman.
Check out these tweets through the following links mentioned below:
Ratan Tata arrives at Taj Mumbai in a Nano sitting in front seat with his driver. No security either. Exemplary simplicity personified. 💯👏🏾 pic.twitter.com/XAbyLLoCpt
— Maya (@Sharanyashettyy) May 17, 2022
Ratan Tata wins the hearts once again while going out for a dinner at the Taj Hotel in a small Tata Nano car.
— Abhijit Chokshi | Investors का दोस्त| (@stockifi_Invest) May 18, 2022
Checkout this modest post by the Billionaire Businessman through the following link enclosed below (do not miss out on the sophisticated caption drafted by himself):
View this post on Instagram
The clip evokes memories of the car that has always been marketed as “the world’s most cheap car” and swept India. Mr. Tata also remarked why the Nano had been so special to him on social media a few days earlier.
Moreover, some rumors claim that Tata plans to reintroduce the Nano as an electric vehicle. Numerous Indian and international companies have tried to break into the rapidly rising electric vehicle industry. However, experts believe India needs to allocate considerably to charging infrastructure and stock control to make it a better alternative for car manufacturers.
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