Indian businessman Ratan Tata is hailed for riding in a few inexpensive cars on digital platforms.
Mr. Tata, the Tata Group’s Chairman Emeritus, is recognized for his modesty.
He renewed the Nano craze when he drove one, which his company introduced in 2009 but stopped producing ten years later.
It was introduced as a contract with much excitement, with the base price priced at only 100,000 rupees ($1,979; £1,366).
However, due to production and marketing challenges, the brand gradually lost its position to rival manufacturers of its early success and enthusiasm.
A lottery was used to sell the first-ever round of 100,000 Nanos, with demand surpassing supply. However, the market continued to fall in the following years. Mr. Tata stated in 2012 that the Nano launch had been a mistake.
However, he has remained committed to the Nano project, describing it as “an inexpensive automobile among all Indians.”
Nevertheless, he has stayed true to the Nano project, describing it as “an inexpensive automobile between all Indians.”
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Many people were astonished by his journey in the Nano because he also controls the company that makes Jaguar and Land Rover cars. And this Tuesday, his drive to Mumbai’s famed Taj hotel, which the Tatas own, was termed a “masterclass” in simple living by many. One could say #simplelivinghighthinking
Following the release of a video of Mr. Tata at the Taj by famed paparazzi Viral Bhayani, Indian social media was flooded with appreciation for the billionaire businessman.
Check Out These Tweets Through The Following Links Mentioned Below:
Ratan Tata arrives at Taj Mumbai in a Nano sitting in front seat with his driver. No security either. Exemplary simplicity personified. 💯👏🏾 pic.twitter.com/XAbyLLoCpt
— Maya (@Sharanyashettyy) May 17, 2022
Ratan Tata wins the hearts once again while going out for a dinner at the Taj Hotel in a small Tata Nano car.
— Abhijit Chokshi | Investors का दोस्त (@stockifi_Invest) May 18, 2022
The clip certainly evokes memories of just the car that has always been marketed as “the world’s most cheap car” and swept India. Mr. Tata also remarked why the Nano had been so special to him on social media some few days earlier.
Moreover, some rumors claim that Tata plans to reintroduce the Nano as something of an electric vehicle. Numerous Indian and international companies have tried to break into the rapidly rising electric vehicle industry. However, experts believe India needs to allocate considerably in charging infrastructure and stock control to make it a better alternative for car manufacturers.
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